The confetti has been ordered, the wind machines are powered up... now the world's biggest gig just needs a headliner.
And the rumours have already starting swirling about who might perform at next February's Super Bowl.
The half-time show is basically the most prestigious live slot in music and normally attracts a worldwide TV audience of 120 million or so.
Only the absolute top artists in the world are invited to perform - with recent headliners including Beyonce, Lady Gaga, Coldplay, Katy Perry, Bruno Mars and Madonna.
So, who could do it next year?
Earlier this month it was reported that Britney Spears was "in talks" to perform - but the stories were swiftly denied.
"I can tell you it's not Britney," said Justin Toman, head of sports marketing for main sponsor PepsiCo.
"We'll reveal in due time," he added, pointing out that performer "rumours always start around this time".
Speaking about what's required of the performance, he said: "In those 12 minutes of the show, someone has to deliver power, punch, performance, singing, lights…. who has the reach, the social following, the album sales, who's trending, who's in cycle?"
Let's take a look at who might be able to tick all those boxes.
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