Beyoncé and the Instagram that gained 5m likes (and counting)

Botticelli’s Venus and Beyoncé. Botticelli’s Venus and Beyoncé. Composite: Getty/Beyoncé/Instagram
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Hadley Freeman

Like every mother who has just given birth, Beyoncé is finding it tough to get dressed and leave the house. You know what it’s like: you’ve been wearing your dressing gown for days and the furthest you have been in a month is the front steps while you’re breastfeeding to have a deranged chat with a slightly alarmed delivery man. We’ve all been there, Bey! And so, for the long-awaited photo of her with her newborn twins, which she has at last gifted the world, Beyoncé is wearing an open robe and standing in what indeed looks like her back garden. Just keepin’ it real.
But because Beyoncé is also currently on a mission to make Liberace look understated, the floral ruffled jacket she is wearing – by Palomo Spain – looks like it costs at least four figures, her knickers three figures easy, and the garden is part of the house in Malibu she and her family are renting and which is never mentioned without the detail that the rent is $400,000 (£308,000) a month. Just keepin’ it real.
More specifically, Beyoncé, in one deft Beyoncé-sized kick, has managed in this photo to raise the celebrity bar for both celebrity birth announcements and celebrity babynames-that-make-you-go-hmmm. As with the photo in which she first revealed her pregnancy (11m likes on Instagram and still rising), this photo (over 5m likes in the first six hours and rapidly rising) was taken by 28-year old-Awol Erizku who worked for a time under David LaChappelle, a photographer whose love of celebrity is only equalled by his belief that more is never enough. Also, as with the birth announcement photo, Beyoncé is wearing a veil, as though giving birth to twins was so effortless for her she didn’t even disturb her hair accessories. And it probably was! They probably just slipped out of her like two little buttered eels and she immediately went back to picking out Gucci outfits and kicking ass.

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